Last Updated: October 30, 2025

1. Introduction

Welcome to Divine Aarti ("we," "our," or "us"). We are committed to protecting your privacy and ensuring transparency in how we handle your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.divineaarti.com (the "Site").

By accessing or using our Site, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Contact us via email at divineaarti12@gmail.com
• Subscribe to our newsletter or updates (if applicable)
• Submit feedback, suggestions, or content requests
• Interact with our Site's features (such as saving favorites)

This information may include your name, email address, and the content of your communications with us.

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and browsing behavior through cookies and similar technologies:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages viewed, time spent on pages, links clicked, referring website
• Location Information: Approximate geographic location based on IP address
• Cookie Data: Preferences, session information, and analytics data

2.3 Third-Party Analytics

We use Google Analytics to understand how visitors interact with our Site. Google Analytics collects information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use this information to improve our Site and services.

Google Analytics uses cookies and may collect personal information. For more information on how Google uses data, please visit Google's Privacy Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide and Maintain Our Service: Deliver the devotional content you request and ensure the Site functions properly
• To Improve Our Site: Analyze usage patterns to enhance user experience and develop new features
• To Communicate With You: Respond to your inquiries, requests, and feedback
• To Send Updates: Notify you about changes to our Site, new content, or services (with your consent)
• For Analytics: Monitor and analyze trends, usage, and activities to improve our Site
• For Advertising: Display relevant advertisements through Google AdSense (see section 5)
• To Protect Our Site: Detect, prevent, and address technical issues, fraud, or security concerns
• Legal Compliance: Comply with legal obligations and enforce our Terms of Service

4. Cookies and Tracking Technologies

4.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. They help us recognize your browser and capture certain information.

4.2 Types of Cookies We Use

• Essential Cookies: Required for the Site to function properly (e.g., remembering your preferences)
• Analytics Cookies: Help us understand how visitors use our Site (Google Analytics)
• Advertising Cookies: Used by Google AdSense to display relevant advertisements
• Functional Cookies: Enable enhanced functionality and personalization (e.g., favorite aartis)

4.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete cookies. However, if you block or delete cookies, some features of our Site may not function properly.

To learn more about cookies and how to manage them, visit www.aboutcookies.org.

5. Third-Party Advertising (Google AdSense)

We use Google AdSense to display advertisements on our Site. Google AdSense uses cookies and web beacons to serve ads based on your prior visits to our Site or other websites.

5.1 Personalized Advertising

Google uses cookies to display personalized ads based on your interests. You can opt out of personalized advertising by visiting Google's Ads Settings.

5.2 Third-Party Ad Networks

Third-party ad networks may also use cookies, scripts, or web beacons to track your activities on this Site and across different websites to display targeted advertisements.

For more information about how Google uses data from sites that use their services, visit Google's Privacy Policy.

6. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With third-party service providers who assist us in operating our Site (e.g., Google Analytics, hosting providers)
• Legal Requirements: If required by law or in response to valid legal requests (e.g., court orders, subpoenas)
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred
• With Your Consent: We may share your information with your explicit consent
• To Protect Rights: To protect the rights, property, or safety of Divine Aarti, our users, or others

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Secure server infrastructure with SSL/TLS encryption
• Regular security assessments and updates
• Access controls and authentication procedures
• Data backup and recovery procedures

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

9. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Objection: Object to the processing of your personal information
• Restriction: Request restriction of processing your personal information
• Data Portability: Request transfer of your information to another service
• Withdraw Consent: Withdraw your consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at divineaarti12@gmail.com.

10. Children's Privacy

Our Site is intended for a general audience and is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately, and we will take steps to delete such information.

11. International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ from those in your jurisdiction.

If you are located outside India and choose to provide information to us, please note that we transfer the data to India and process it there. By using our Site, you consent to this transfer.

12. Links to Other Websites

Our Site may contain links to third-party websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update our Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

14. GDPR Compliance (For European Users)

If you are located in the European Economic Area (EEA), you have certain rights under the General Data Protection Regulation (GDPR):

• Right to be informed about how your data is used
• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Rights related to automated decision-making and profiling

Our lawful basis for processing your personal information includes:

• Consent: You have given clear consent for us to process your personal information
• Legitimate Interests: Processing is necessary for our legitimate interests (e.g., improving our services)
• Legal Obligation: Processing is necessary to comply with the law

15. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to know what personal information is collected, used, shared, or sold
• Right to delete personal information held by businesses
• Right to opt-out of the sale of personal information
• Right to non-discrimination for exercising your CCPA rights

Note: We do not sell your personal information to third parties.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

• Email: divineaarti12@gmail.com
• Website: www.divineaarti.com
• Contact Page: Contact Us

We will respond to your inquiry within 30 days.

17. Consent

By using our Site, you hereby consent to our Privacy Policy and agree to its terms.